One strategy is to stop chasing after recruiters. Let them come to you. Job seekers need only market themselves in the right way to enhance their exposure and get noticed by the right people. Here are some of the ways you can show up on a recruiter’s radar:
- Indirect Marketing: Many recruiters start their search for great talent in one place. That place is Linkedin. If you’re a job seeker and you’re not using it, you’re selling yourself short and missing out on countless opportunities. Stop blasting your resume to the recruiters and companies you find on the web. Spend more time enhancing your LinkedIn profile with recommendations (personal endorsements from clients, co-workers, and managers) and participate in group and forum discussions that are relevant to your industry. Recruiters hang out in these groups, probing for leaders and experts that have something to offer.
- Explore multiple avenues: Build a blog and get on Google+. Strapped for time? Tweet your daily ruminations or pass on an interesting article. Treat your online profiles like subtle personal advertisements. In some ways, social media profiles are more valuable than your traditional resume. They’re less restrictive and allow generous space for discussing important skills, accomplishments and credentials. At the same time, they allow you to showcase your best qualities, make connections, and campaign your name.
- Integrate your efforts: As you expand your online portfolio, you open up additional gateways for recruiters to find you. Make sure all these sources lead back to you.Your reach is even more powerful when you cross-link your social media sites. A recruiter that reads your LinkedIn forum post may scan your profile and find a link that leads back to your Google+ account, or Twitter, or blog (and by that point, they’re so interested in you they have to ask you for a resume!) When you do hand one over, make sure it includes a link back to one of your social media pages, to re-enforce your marketing cycle.
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Do you find many people using Google+ for hiring/finding work ? - for the number of sites I visit regardless of content I see a lot of people clicking to tweet or share on linkedin but rarely anyone clicks +1 for google. I've occasionally pop back to Google+ from time to time - issue is simple I simply don't have time to throw at yet another social tool. A person's natural human ability only goes so far. Man - like was so simple when all I needed to do was write a letter into a company of choice with my CV :)
ReplyDeleteWith Google+ being a relatively new form of social media we have not seen it become part of 'social recruitment' in the way that Twitter and LinkedIn are now. This is mainly because we have simply not had the time to devote to exploring this as an option and like you say - where do you draw the line?! Are we to engage in EVERY type of social media in the hope we secure our next position? On the other hand I fully expect it to become more mainstream over the coming 12 months so I guess the message is (like so many other forms of social media)... IGNORE IT AT YOUR PERIL! ;o)
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